Model K
Model K was developed as a brand-extension study for Tesla, exploring how its automotive language of motion, precision, and innovation could live within domestic space. The project redefines boiling water as a controlled experience—guided by design clarity, tactile feedback, and intelligent integration. The result: a ritual of preparation powered by energy awareness.
May 8, 2024
LENGTH
8 weeks
LENGTH
8 weeks
LENGTH
8 weeks
Role
Solo
Role
Solo
Role
Solo
Service
Industrial Design | UI/UX
Service
Industrial Design | UI/UX
Service
Industrial Design | UI/UX
Energy, distilled: Model K redefines the morning ritual through Tesla’s design DNA—controlled, precise, and beautifully silent.
Energy, distilled: Model K redefines the morning ritual through Tesla’s design DNA—controlled, precise, and beautifully silent.
Energy, distilled: Model K redefines the morning ritual through Tesla’s design DNA—controlled, precise, and beautifully silent.
Challenge: If Tesla built an electric kettle.
Electric kettles have barely evolved in a century. Their forms feel generic, their interfaces mechanical, and their rituals unconsidered. The challenge: could a kettle evoke the same anticipation, clarity, and engineered beauty as a Tesla vehicle—turning a passive utility into a conscious, repeatable experience?
Challenge: If Tesla built an electric kettle.
Electric kettles have barely evolved in a century. Their forms feel generic, their interfaces mechanical, and their rituals unconsidered. The challenge: could a kettle evoke the same anticipation, clarity, and engineered beauty as a Tesla vehicle—turning a passive utility into a conscious, repeatable experience?
Challenge: If Tesla built an electric kettle.
Electric kettles have barely evolved in a century. Their forms feel generic, their interfaces mechanical, and their rituals unconsidered. The challenge: could a kettle evoke the same anticipation, clarity, and engineered beauty as a Tesla vehicle—turning a passive utility into a conscious, repeatable experience?
Solution: Translating Tesla’s motion into ritual.
Model K borrows Tesla’s sculpted minimalism and purposeful interface design to make precision feel emotional. Its curved body echoes the wall charger; the sealed wheel-spout only dispenses when rotated—like engaging drive mode. A magnetic base slides and clicks with Tesla-like feedback. Temperature is adjusted via a side touchscreen or app, while an LED ring and chime mark completion. Even cleaning becomes a mode. Every gesture—lift, click, pour—is designed for intentionality.
Solution: Translating Tesla’s motion into ritual.
Model K borrows Tesla’s sculpted minimalism and purposeful interface design to make precision feel emotional. Its curved body echoes the wall charger; the sealed wheel-spout only dispenses when rotated—like engaging drive mode. A magnetic base slides and clicks with Tesla-like feedback. Temperature is adjusted via a side touchscreen or app, while an LED ring and chime mark completion. Even cleaning becomes a mode. Every gesture—lift, click, pour—is designed for intentionality.
Solution: Translating Tesla’s motion into ritual.
Model K borrows Tesla’s sculpted minimalism and purposeful interface design to make precision feel emotional. Its curved body echoes the wall charger; the sealed wheel-spout only dispenses when rotated—like engaging drive mode. A magnetic base slides and clicks with Tesla-like feedback. Temperature is adjusted via a side touchscreen or app, while an LED ring and chime mark completion. Even cleaning becomes a mode. Every gesture—lift, click, pour—is designed for intentionality.
Extracting Tesla’s essence: movement through silence, luxury through restraint.
Extracting Tesla’s essence: movement through silence, luxury through restraint.
Extracting Tesla’s essence: movement through silence, luxury through restraint.
Insight 1: From appliance to experience.
Standard kettles prioritize function over feeling. Model K transforms heating water into a sensory performance—precision, silence, and light all choreographed for intent.
Insight 1: From appliance to experience.
Standard kettles prioritize function over feeling. Model K transforms heating water into a sensory performance—precision, silence, and light all choreographed for intent.
Insight 1: From appliance to experience.
Standard kettles prioritize function over feeling. Model K transforms heating water into a sensory performance—precision, silence, and light all choreographed for intent.
Reinterpreting automotive control into a domestic gesture.
Reinterpreting automotive control into a domestic gesture.
Reinterpreting automotive control into a domestic gesture.
Insight 2: Motion reimagined as stillness.
Typical kettles look generic even when powered on. Model K captures Tesla’s aerodynamic energy in static form—designing emotion into geometry.
Insight 2: Motion reimagined as stillness.
Typical kettles look generic even when powered on. Model K captures Tesla’s aerodynamic energy in static form—designing emotion into geometry.
Insight 2: Motion reimagined as stillness.
Typical kettles look generic even when powered on. Model K captures Tesla’s aerodynamic energy in static form—designing emotion into geometry.
Material selection that communicates precision and performance.
Material selection that communicates precision and performance.
Material selection that communicates precision and performance.
Inisght 3: Intelligence without clutter.
Competing smart kettles overload users with buttons and screens. Model K uses one tactile dial and LED feedback, delivering clarity through restraint.
Inisght 3: Intelligence without clutter.
Competing smart kettles overload users with buttons and screens. Model K uses one tactile dial and LED feedback, delivering clarity through restraint.
Inisght 3: Intelligence without clutter.
Competing smart kettles overload users with buttons and screens. Model K uses one tactile dial and LED feedback, delivering clarity through restraint.
The ritual of energy: seamless, tactile, deliberate.
The ritual of energy: seamless, tactile, deliberate.
The ritual of energy: seamless, tactile, deliberate.
Outcome: The ritual of precision.
Outcome: The ritual of precision.
