Model K
Model K was developed as a brand-extension study for Tesla, exploring how its automotive language of motion, precision, and innovation could live within domestic space. The project redefines boiling water as a controlled experience—guided by design clarity, tactile feedback, and intelligent integration. The result: a ritual of preparation powered by energy awareness.
May 8, 2024
LENGTH
8 weeks
LENGTH
8 weeks
LENGTH
8 weeks
Role
Solo
Role
Solo
Role
Solo
Service
Industrial Design | UI/UX
Service
Industrial Design | UI/UX
Service
Industrial Design | UI/UX
A Tesla-inspired electric kettle exploring how form, material, and proportion can redefine the act of boiling water through the lens of Tesla's visual brand language.
A Tesla-inspired electric kettle exploring how form, material, and proportion can redefine the act of boiling water through the lens of Tesla's visual brand language.
A Tesla-inspired electric kettle exploring how form, material, and proportion can redefine the act of boiling water through the lens of Tesla's visual brand language.
Challenge: Designing with the Tesla language
The goal was to translate Tesla’s visual brand language into a new product category — one that captures the same sense of silent power, precision, and balance. The challenge was to make an electric kettle feel engineered yet emotional, rethinking an everyday object through the lens of a performance brand.
Challenge: Designing with the Tesla language
The goal was to translate Tesla’s visual brand language into a new product category — one that captures the same sense of silent power, precision, and balance. The challenge was to make an electric kettle feel engineered yet emotional, rethinking an everyday object through the lens of a performance brand.
Challenge: Designing with the Tesla language
The goal was to translate Tesla’s visual brand language into a new product category — one that captures the same sense of silent power, precision, and balance. The challenge was to make an electric kettle feel engineered yet emotional, rethinking an everyday object through the lens of a performance brand.
Solution: Expressive minimalism in motion
Model K embodies Tesla’s design DNA: taut surfaces, seamless transitions, and intentional geometry. Each element is refined to communicate confidence and calm. The body’s sculpted contour acts as its handle, creating a dialogue between strength and flow. The result is an appliance that feels both powerful and efficient.
Solution: Expressive minimalism in motion
Model K embodies Tesla’s design DNA: taut surfaces, seamless transitions, and intentional geometry. Each element is refined to communicate confidence and calm. The body’s sculpted contour acts as its handle, creating a dialogue between strength and flow. The result is an appliance that feels both powerful and efficient.
Solution: Expressive minimalism in motion
Model K embodies Tesla’s design DNA: taut surfaces, seamless transitions, and intentional geometry. Each element is refined to communicate confidence and calm. The body’s sculpted contour acts as its handle, creating a dialogue between strength and flow. The result is an appliance that feels both powerful and efficient.
Early form explorations focused on proportion and flow — balancing softness with precision to reflect Tesla’s aerodynamic tension.
Early form explorations focused on proportion and flow — balancing softness with precision to reflect Tesla’s aerodynamic tension.
Early form explorations focused on proportion and flow — balancing softness with precision to reflect Tesla’s aerodynamic tension.
Insight 1: Expressive Engineering
Model K’s handle merges seamlessly with its body, eliminating visible joints. This continuous gesture creates visual integrity and communicates structural trust — showing that function and emotion can coexist through form alone.
Insight 1: Expressive Engineering
Model K’s handle merges seamlessly with its body, eliminating visible joints. This continuous gesture creates visual integrity and communicates structural trust — showing that function and emotion can coexist through form alone.
Insight 1: Expressive Engineering
Model K’s handle merges seamlessly with its body, eliminating visible joints. This continuous gesture creates visual integrity and communicates structural trust — showing that function and emotion can coexist through form alone.
Reinterpreting automotive control into a domestic gesture. Rotating the spout to pour mimics the smooth, intentional motion of driving — a subtle nod to Tesla’s effortless control philosophy.
Reinterpreting automotive control into a domestic gesture. Rotating the spout to pour mimics the smooth, intentional motion of driving — a subtle nod to Tesla’s effortless control philosophy.
Reinterpreting automotive control into a domestic gesture. Rotating the spout to pour mimics the smooth, intentional motion of driving — a subtle nod to Tesla’s effortless control philosophy.
Insight 2: Motion reimagined as stillness.
Typical kettles look generic even when powered on. Model K captures Tesla’s aerodynamic energy in static form—designing emotion into geometry.
Insight 2: Motion reimagined as stillness.
Typical kettles look generic even when powered on. Model K captures Tesla’s aerodynamic energy in static form—designing emotion into geometry.
Insight 2: Motion reimagined as stillness.
Typical kettles look generic even when powered on. Model K captures Tesla’s aerodynamic energy in static form—designing emotion into geometry.
Material selection that communicates precision and performance.
Material selection that communicates precision and performance.
Material selection that communicates precision and performance.
Insight 3: Charging a New Ritual
Model K introduces a magnetic base and capacitive button system that replaces mechanical switches. This invisible interaction echoes Tesla’s seamless user interfaces, transforming power activation into a calm, intuitive gesture.
Insight 3: Charging a New Ritual
Model K introduces a magnetic base and capacitive button system that replaces mechanical switches. This invisible interaction echoes Tesla’s seamless user interfaces, transforming power activation into a calm, intuitive gesture.
Insight 3: Charging a New Ritual
Model K introduces a magnetic base and capacitive button system that replaces mechanical switches. This invisible interaction echoes Tesla’s seamless user interfaces, transforming power activation into a calm, intuitive gesture.
Insight 3: Charging a New Ritual
Model K introduces a magnetic base and capacitive button system that replaces mechanical switches. This invisible interaction echoes Tesla’s seamless user interfaces, transforming power activation into a calm, intuitive gesture.
The companion app extends Tesla’s digital precision — letting users customize temperature profiles, track energy use, and automate morning rituals.
The companion app extends Tesla’s digital precision — letting users customize temperature profiles, track energy use, and automate morning rituals.
The companion app extends Tesla’s digital precision — letting users customize temperature profiles, track energy use, and automate morning rituals.
Outcome: Increased performance through visual brand language. Model K reframes the morning routine as a designed ritual. Through proportion, material, and seamless interaction, it transforms a simple task into a moment of focus and control — bringing Tesla’s spirit of innovation into the quiet rhythm of daily life.
Outcome: Increased performance through visual brand language. Model K reframes the morning routine as a designed ritual. Through proportion, material, and seamless interaction, it transforms a simple task into a moment of focus and control — bringing Tesla’s spirit of innovation into the quiet rhythm of daily life.
